Toni Polson Ashton

Toni is a partner at Sim & McBurney and Sim Ashton & McKay LLP with a legal practice counselling clients in the selection and availability of trade-marks, portfolio management, prosecution, policing of trade-marks, opposition and related licensing and packaging issues.

Toni’s commitment to trade-mark law has led to serving as Chair of the National Intellectual Property Section of the Canadian Bar Association (CBA), and on the International Trade-mark Association (INTA) Board of Directors and its Executive Committee. In addition, Toni is a Fellow of the Intellectual Property Institute of Canada (IPIC) and CET1 Co-Chair of Trade-marks at the International Federation of Intellectual Property Attorneys (FICPI).

Toni is a member of The University of Akron School of Law IP Advisory Council, Phi Delta Phi, an author of Hughes on Trade-marks (LexisNexis Butterworths) and contributes to Intellectual Property/Commercial Transactions, Canadian Forms and Precedents – Trade Marks, Halsbury’s Laws of Canada: Trade-marks, Passing Off and Unfair Competition 2012 and IP Benchbook – Trade-marks.

Toni has been included in the Best Lawyers in Canada; The Canadian Legal Lexpert Directory; Expert Guides – The Guide to the World’s Leading Women in Business Law; Chambers and Partners; International Who’sWho of Trade-mark Lawyers and International Who’sWho of Business Lawyers; Canadian Who’s Who and is Martindale-Hubbell Distinguished ℠ rated.

Additionally, Chambers and Partners stated that Toni “maintains a sterling reputation as a leader in Trade-mark law.” World Trade-mark Review noted Toni as lawyer of choice “for complex matters where you need someone with true expertise and sophisticated understanding of the issues at play.  She is well organized and a great ally for clients. She is a senior figure in the Trade-mark community and has done much to further the development of Trade-mark practice in Canada.”

Toni is not afraid to take risks, having recently experienced the “ultimate infinity pool”, the Devil’s Pool, Victoria Falls/the Mosi-oa-Tunya, on the Zambezi river.


Contact Information

T. 416-849-8330 E. F. 416-595-1163


Admitted to the Bar of Ontario (1975)
Registered Trade-mark Agent, Canada


B.A., University of Toronto (1970)
J.D., Osgoode Hall Law School (1973)

Professional Associations

Fellow - Intellectual Property Institute of Canada (IPIC) – Vice-Chair JLC Trade-mark Committee;
Canadian Bar Association;
International Trademark Association (INTA) – Famous and Well Known Trade-marks Committee;
Fédération Internationale des Conseils en Propriété Industrielle (FICPI) – Vice-Chair CET1 – Trademarks;
Phi Delta Phi Special member, MARQUES;
Special member, MARQUES;
Pharmaceutical Trade-marks Group (PTMG);